Marketing and Sponsorship
Adidas, MLS Partner To Launch New Data-Tracking Technology
MLS To Use Adidas Elite System In '13
Adidas and MLS announced that the league will integrate the adidas
miCoach Elite System league-wide in the '13 season. The announcement,
made at a press conference Thursday in N.Y., comes ahead of the 2012
AT&T MLS All-Star Game next Wednesday at PPL Park, which is set to
be the world’s first “smart game” integrating the system. All 19 MLS
clubs will use the data-tracking technology from adidas, providing
coaches, trainers and players with real-time performance metrics
including heart rate, speed, acceleration, distance, field position and
power. Adidas Chair & CEO Herbert Hainer in a statement said, “As
the paths of sports and technology continue to converge, we are pleased
to be pioneering in this area and continue to deliver cutting-edge
innovations to teams and leagues worldwide.” MLS Commissioner Don Garber
said, “Working with adidas, we are bringing players, coaches and fans
across the league a revolutionary technology to help teams perform at
the highest level.” Adidas said the system was developed in consultation
with MLS Red Bulls, Union and Sounders FC, as well as European clubs
Real Madrid, AC Milan, Ajax and Bayern Munich.
