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Volume 6 No. 217
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British Olympic Association Chooses Pitch To Assist During London Games

The British Olympic Association retained sports communications consultancy Pitch to assist with its media activity during the London Games as well as undertaking a campaign to promote products designed to help fans of Team GB show their support. Pitch will support BOA on the management and media relations for medal-winning athletes. Pitch will also handle a consumer communications campaign to help drive sales of Team GB supporters items including the official Team GB supporters scarf available at Next stores across the country or online (Pitch).