BT Vision CEO Says Broadcast Company Finally Breaking Through

British telecom group BT said that its pay-TV offering "had become a credible player" with consumers and rivals following its "surprise acquisition" of English soccer rights, according to Kate Holton of REUTERS. While "few groups have succeeded in taking on" Britain's dominant pay-TV provider BSkyB the head of BT's TV service said that winning 38 live matches per season would "bring more customers" to its fledgling TV base and its new BT Infinity broadband offering. BT Vision CEO Marc Watson said, "It takes a while when you are a telecomS company like BT, where customers have a very fine idea of what you offer, to persuade them to look at you for other services like entertainment. What we are seeing are the first signs that we are getting traction and that we are making real progress" (REUTERS, 7/11).