Mobile Olympics Audience To Hit 1 Billion

A new eMarketer report projects "at least a quarter" of the projected audience of 4 billion for the London Olympics will be on PCs and mobile devices, including phones and tablets, according to Mark Walsh of MEDIAPOST.com. Major broadcast rights holders, such as the BBC and NBCUniversal, are "investing heavily" in providing online and mobile access to Olympic coverage. Recent research from consulting firm Deloitte suggests between 15% and 26% of Internet users in France, Germany, the U.K. and U.S. will "watch at least some of the games on a PC or tablet." In Germany, nearly half will watch via mobile devices. In the U.S., 20% will watch all or part on a PC, laptop or tablet, and 15% will watch all or part on a mobile phone (MEDIAPOST.com, 7/2).