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Marketing and Sponsorship

Brazilian Gymnast To Miss Games Over Sponsor Differences

The Confederação Brasileira de Ginástica confirmed that gymnast Jade Barbosa will not be "part of the delegation that will represent the country" in the London Games, according to GAZETAESPORTIVA.net. Barbosa had "refused to sign an obligatory agreement over the use of the uniforms and brands" in the Olympic Games. Due to this, she did not take part in some competitions scheduled by CBG and did not show up with the team last week. After learning that she would be left off the team, she agreed to sign the agreement, but "due to her behavior" the CBG decided to uphold its original decision (GAZETAESPORTIVA, 7/2). TERRA.com.br reported that Barbosa will not participate in the games due to "differences between her and one of the sponsors of the CBG" (TERRA.com.br, 7/2).

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