London Games sponsor Innocent launched a social media campaign titled "Tweet For A Seat," in which the juice and smoothie brand is "giving away tickets to different Olympic events." The campaign will run for two weeks through the brand's @innocentdrinks Twitter handle. Followers "can win a pair of tickets" to a number of as-yet-unnamed events "by telling Innocent who they would like to take to the Olympics and why, including the hashtag #tweetforaseat" (BRANDREPUBLIC.com, 6/29). Innocent is 60% owned by Coca-Cola (THE DAILY).
SOCIAL MEDIA PLATFORM: The WALL STREET JOURNAL's blog Tech Europe's Nick Clayton reported that the BBC is to "launch a service inside Facebook," which will allow people to watch, share and comment on live video from the London Games. It is "already being beta tested using streams of the tennis from Wimbledon." Although the concept "could be a precursor to similar services from other broadcasters," the BBC’s Olympic Facebook app will only be available to people in the U.K. due to licensing restrictions (WALL STREET JOURNAL, 6/29).