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Swedish sportswear company Abacus will become the offical apparel partner of the Asian Tour. The deal is for two-and-a-half years and expires at the end of '14. Abacus will develop a collection specifically for the Asian Tour. Abacus will leverage its brand across the Asian Tour's worldwide media platforms that include its official website, www.asiantour.com and a global TV platform, which reaches more than 200 countries and 650 million households (Abacus).

TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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