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Marketing and Sponsorship

Delta Agrees To Multi-Year Deal With Chelsea FC

Chelsea FC and Delta Air Lines have agreed to a multi-year deal that will make the London-based club the airlines first signing of a U.K. football team. Delta will be exclusively designated as the official airline partner of Chelsea FC and the deal will give the airline many benefits including: LED exposure at each home game and exposure on the Chelsea website. The company's logo will be included on media backboards for interviews conducted at Stamford Bridge around Premier League home matches. Delta will also have entitlement space at Stamford Bridge's Millennium Hotel, enabling them to entertain guests at Chelsea's home in a Delta-branded environment. Delta is also the official airline sponsor of the MLB N.Y. Yankees, NHL L.A. Kings and NFL Minnesota Vikings (Delta).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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