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Marketing and Sponsorship

Delta Agrees To Multi-Year Deal With Chelsea FC

Chelsea FC and Delta Air Lines have agreed to a multi-year deal that will make the London-based club the airlines first signing of a U.K. football team. Delta will be exclusively designated as the official airline partner of Chelsea FC and the deal will give the airline many benefits including: LED exposure at each home game and exposure on the Chelsea website. The company's logo will be included on media backboards for interviews conducted at Stamford Bridge around Premier League home matches. Delta will also have entitlement space at Stamford Bridge's Millennium Hotel, enabling them to entertain guests at Chelsea's home in a Delta-branded environment. Delta is also the official airline sponsor of the MLB N.Y. Yankees, NHL L.A. Kings and NFL Minnesota Vikings (Delta).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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