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Marketing and Sponsorship

Marketplace Roundup

Marketplace Roundup

Scotland-based outdoor equipment firm, Highlander, an officially licensed sponsor of London 2012, has "secured new contracts" worth more than £500,000 ($783,000) in the run up to the Olympics. Highlander will supply LOCOG with 250,000 ponchos for spectators. It is also producing 5,000 Olympic backpacks for oil giant BP. The company has secured a contract with Proctor & Gamble to supply backpacks (HERALD SCOTLAND, 6/18).

CHIP ON THEIR SHOULDER: Singapore-based office IT equipment company Ebchip Asia Pacific has become a sponsor of S-League Tanjong Pagar United FC. Ebchip will receive branding on the club's jersey for the remainder of the season. The deal is worth S$25,000 ($19,600) (ASIASPONSORSHIPNEWS.com, 6/18).

TRAVELING LIGHT: Nike has unveiled the uniforms Chinese athletes competing in archery, basketball, beach volleyball, tennis, track and field, weightlifting and wrestling will wear at the London Games. The uniforms feature Nike's lightest Hyper Elite basketball uniforms for China's men's and women's basketball teams and the Nike Pro TurboSpeed uniform for track and field (FINCHANNEL.com, 6/18).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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