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Marketing and Sponsorship

Marketplace Roundup

The Scottish Premier League has named Weatherseal the league's official home improvement partner. Weatherseal is the SPL's first signing of the summer after a significant undisclosed six-figure deal was approved by the 12 SPL clubs (SPL).

RBC ON PAR: RBC Royal Bank will be the title sponsor of the 56th annual RBC Caribbean Amateur Golf Championships, which begin Aug. 6 at Royal St. Kitts Golf Course on the Caribbean island of St. Kitts. The event will feature many of the Caribbean's top amateur golfers (RBC).

MURRAY'S NEW DEAL: Top British tennis player Andy Murray, currently ranked fourth in the world, has signed an endorsement deal with Swiss watch brand Rado (RADO).

SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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