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Marketing and Sponsorship

Glasgow Appoints Agency To Run 2018 Youth Olympics Bid Campaign

A campaign to bring the 2018 Youth Olympic Games to Glasgow will be managed by Jon Tibbs Associates "following a pitch battle," according to John Owens of PR WEEK. The agency will handle the work leading up to the city's bid next July. JTA had to beat out three other agencies to win the position. The agency will lead communications "around the brand strategy behind the campaign, as well as consumer-facing and b2b work." JTA will also turn its focus internationally by "engaging with sports federations" around the world (PR WEEK, 6/12).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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