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Marketing and Sponsorship

Reebok Unlikely to Renew With Sao Paolo Due To Asking Price

An extension of Reebok's sponsorship deal with Brazilian football club Sao Paulo appears unlikely, according to Erich Beting of MAQUINA DO ESPORTE. The team is wanting an "80% increase annually" from the previous contract, which was worth R$12M a year ($5.94M). The current deal will expire at the end of this year. If the contract is not renewed, Reebok will lose the only football club it sponsored in Brazil (MAQUINA DO ESPORTE, 6/11).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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