Menu
Events and Attractions

SB ticket prices see decline heading into game

Tickets for Super Bowl LVII today have "gradually declined in price in every 24-hour window since Sunday night" after "coming into this week hot." The resulting slide has "driven the 'get in' prices for the cheapest seats down 30% -- from nearly $6,000 late Sunday to around $4,200 Thursday." Data from online marketplace TicketIQ showed daily inventory across the market "saw nearly a 31% increase in available tickets from Saturday to Tuesday, from around 2,600 available seats to nearly 3,400." The data puts today’s game in a "virtual dead heat with last year’s in average ticket price (plus brokerage fees)," with Super Bowl LVI settling in at $6,750 per seat versus $6,783 for Super Bowl LVII as of Thursday. It is possible this year's average ticket price "could slip below last season's and end up as the cheapest average ticket" since the Patriots faced the Rams in Atlanta in Super Bowl LIII which averaged $5,653 (YAHOO SPORTS, 2/11).

The National Weather Service in Phoenix is "expecting a warmer than regular February day" for today’s Super Bowl with temperatures "in the low to high 70s" (ARIZONA REPUBLIC, 2/11). 

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Weekend-Rap/2023/02/12/super-bowl-lvii-ticket-costs.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Weekend-Rap/2023/02/12/super-bowl-lvii-ticket-costs.aspx

CLOSE