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Marketing and Sponsorship

Nike adds Nelly Korda to athlete roster

Nike has officially added LPGA golfer Nelly Korda to its “stacked roster of sponsored athletes.” Korda is a "key addition for the Nike Golf team," as the eight-time LPGA winner is “not only lauded by golf fans around the world, but fellow professional golfers themselves.” Korda’s deal with Nike is “perhaps the brand’s biggest women’s golf partnership since” Michelle Wie West signed a four-year $20M deal as a “15-year-old sensation.” Although Wie West has “stepped away from the professional game, she is still a Nike athlete" (SI, 1/14).

PLL’s Mike and Paul Rabil, BIG3’s Ice Cube

On this week’s pod, Ice Cube joins us to talk about the BIG3 and why he is the all-time president of Raider Nation. Later in the show, Mike and Paul Rabil fill us in on how the growth strategy for the Premier Lacrosse League has led to big gains as the season kicks into high gear.

One on One with Chatri Sityodtong, Founder and CEO of Group ONE

A chat getting to know Chatri Sityodtong...his background, the rise of ONE Championship and his vision.

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