Super Bowl Sunday is finally here, as the 49ers and Chiefs are set for a showdown in Miami. Fox announced an early ad sellout for Super Bowl LIV despite all-time high pricing, and this year's spots have a mix of comic relief, serious messages and politics. THE DAILY presents a tentative quarter-by-quarter rundown of the advertisers in today's game. The list, compiled via research and other media reports, is likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart.
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ADVERTISER
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LENGTH
|
AGENCY
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|
FIRST QUARTER
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|
Frito-Lay (Cheetos)
|
:30
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Goodby, Silverstein & Partners
|
|
Mars Wrigley (Snickers)
|
:30
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BBDO, N.Y.; AMV BBDO
|
|
New York Life
|
:60
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Anomaly, N.Y.
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P&G (Olay)
|
:30
|
Badger & Winters
|
|
Quibi
|
:30
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BBH, L.A.
|
|
Squarespace
|
:30
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In-house
|
|
Walmart
|
:60
|
n/a
|
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SECOND QUARTER
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|
Avocados From Mexico
|
:30
|
EnergyBBDO
|
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GMC (Hummer)
|
:30
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Leo Burnett, Detroit
|
|
Hyundai (Genesis)
|
:60
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Innocean, Huntington Beach
|
|
Kellogg (Pop-Tarts)
|
:30
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MRY, N.Y.
|
|
Kellogg (Pringles)
|
:30
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Adult Swim; Grey, N.Y.
|
|
Kraft Heinz (Heinz)
|
:30
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Wieden + Kennedy, Portland
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|
PepsiCo (SodaStream)
|
:30
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Goodby, Silverstein & Partners, S.F.
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|
TurboTax
|
:45
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Wieden + Kennedy, Portland
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WeatherTech
|
:30
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Pinnacle Advertising, Schaumberg
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THIRD QUARTER
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|
Frito-Lay (Doritos)
|
:60
|
Goodby, Silverstein & Partners, S.F.
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|
Hershey (Reese's Take 5)
|
:30
|
McGarryBowen, N.Y.
|
|
Kia
|
:60
|
David & Goliath, L.A.
|
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Kraft Heinz (Planters)
|
:30
|
VaynerMedia
|
|
Little Caesars
|
:30
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McKinney, Omaha
|
|
Turkish Airlines
|
:30
|
David Miami
|
|
FOURTH QUARTER
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|
A-B InBev (Budweiser)
|
:60
|
David Miami
|
|
Discover
|
:15
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The Martin Agency, Richmond
|
|
Discover
|
:15
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The Martin Agency, Richmond
|
|
Facebook
|
:60
|
Wieden + Kennedy, Portland
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|
P&G
|
:60
|
Grey Midwest, Cincinnati
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|
T-Mobile
|
:60
|
n/a
|
|
TBD
|
|
A-B InBev (Michelob Ultra)
|
:60
|
FCB, Chicago
|
|
A-B InBev (Michelob Ultra Pure Gold)
|
:60
|
FCB, Chicago
|
|
A-B Inbev (Bud Light)
|
:30
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Wieden + Kennedy, N.Y.
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|
A-B InBev (Bud Light Seltzer)
|
:30
|
Wieden + Kennedy, N.Y.
|
|
Amazon
|
:30
|
n/a
|
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Amazon (Prime Video)
|
:60
|
n/a
|
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Audi
|
:60
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72andSunny, L.A.
|
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Coca-Cola
|
:60
|
Wieden + Kennedy, Portland
|
|
Fiat Chrysler (Jeep)
|
:60
|
HighDive, Chicago
|
|
Google
|
:60
|
In-house
|
|
Hard Rock Int'l
|
:60
|
VaynerMedia
|
|
Hyundai
|
:60
|
Innocean, Huntington Beach
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|
NFL
|
:60
|
72andSunny, L.A.
|
|
Michael Bloomberg
|
:60
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n/a
|
|
Microsoft
|
:60
|
McCann, N.Y.
|
|
P&G (Tide)
|
:60
|
Woven, N.Y.
|
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PepsiCo (Mtn Dew)
|
:30
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TBWA/Chiat/N.Y.
|
|
PepsiCo (Pepsi)
|
:30
|
n/a
|
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President Trump
|
:30
|
n/a
|
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President Trump
|
:30
|
n/a
|
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Quicken Loans
|
:60
|
In-house; HighDive
|
|
Sabra
|
:30
|
VaynerMedia
|
|
Secret Deodorant
|
n/a
|
n/a
|
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Toyota
|
:60
|
Saatchi & Saatchi, L.A.
|
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Verizon
|
:60
|
McCann, N.Y.
|
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Volkswagen (Porsche)
|
n/a
|
Cramer-Krasselt
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