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Volume 26 No. 227
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Rundown Of In-Game Commercials For Super Bowl LIV

Super Bowl Sunday is finally here, as the 49ers and Chiefs are set for a showdown in Miami. Fox announced an early ad sellout for Super Bowl LIV despite all-time high pricing, and this year's spots have a mix of comic relief, serious messages and politics. THE DAILY presents a tentative quarter-by-quarter rundown of the advertisers in today's game. The list, compiled via research and other media reports, is likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart.

ADVERTISER
LENGTH
AGENCY
FIRST QUARTER
Frito-Lay (Cheetos)
:30
Goodby, Silverstein & Partners
Mars Wrigley (Snickers)
:30
BBDO, N.Y.; AMV BBDO
New York Life
:60
Anomaly, N.Y.
P&G (Olay)
:30
Badger & Winters
Quibi
:30
BBH, L.A.
Squarespace
:30
In-house
Walmart
:60
n/a
SECOND QUARTER
Avocados From Mexico
:30
EnergyBBDO
GMC (Hummer)
:30
Leo Burnett, Detroit
Hyundai (Genesis)
:60
Innocean, Huntington Beach
Kellogg (Pop-Tarts)
:30
MRY, N.Y.
Kellogg (Pringles)
:30
Adult Swim; Grey, N.Y.
Kraft Heinz (Heinz)
:30
Wieden + Kennedy, Portland
PepsiCo (SodaStream)
:30
Goodby, Silverstein & Partners, S.F.
TurboTax
:45
Wieden + Kennedy, Portland
WeatherTech
:30
Pinnacle Advertising, Schaumberg
THIRD QUARTER
Frito-Lay (Doritos)
:60
Goodby, Silverstein & Partners, S.F.
Hershey (Reese's Take 5)
:30
McGarryBowen, N.Y.
Kia
:60
David & Goliath, L.A.
Kraft Heinz (Planters)
:30
VaynerMedia
Little Caesars
:30
McKinney, Omaha
Turkish Airlines
:30
David Miami
FOURTH QUARTER
A-B InBev (Budweiser)
:60
David Miami
Discover
:15
The Martin Agency, Richmond
Discover
:15
The Martin Agency, Richmond
Facebook
:60
Wieden + Kennedy, Portland
P&G
:60
Grey Midwest, Cincinnati
T-Mobile
:60
n/a
TBD
A-B InBev (Michelob Ultra)
:60
FCB, Chicago
A-B InBev (Michelob Ultra Pure Gold)
:60
FCB, Chicago
A-B Inbev (Bud Light)
:30
Wieden + Kennedy, N.Y.
A-B InBev (Bud Light Seltzer)
:30
Wieden + Kennedy, N.Y.
Amazon
:30
n/a
Amazon (Prime Video)
:60
n/a
Audi
:60
72andSunny, L.A.
Coca-Cola
:60
Wieden + Kennedy, Portland
Fiat Chrysler (Jeep)
:60
HighDive, Chicago
Google
:60
In-house
Hard Rock Int'l
:60
VaynerMedia
Hyundai
:60
Innocean, Huntington Beach
NFL
:60
72andSunny, L.A.
Michael Bloomberg
:60
n/a
Microsoft
:60
McCann, N.Y.
P&G (Tide)
:60
Woven, N.Y.
PepsiCo (Mtn Dew)
:30
TBWA/Chiat/N.Y.
PepsiCo (Pepsi)
:30
n/a
President Trump
:30
n/a
President Trump
:30
n/a
Quicken Loans
:60
In-house; HighDive
Sabra
:30
VaynerMedia
Secret Deodorant
n/a
n/a
Toyota
:60
Saatchi & Saatchi, L.A.
Verizon
:60
McCann, N.Y.
Volkswagen (Porsche)
n/a
Cramer-Krasselt
Download the
Super Bowl Ad Chart