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Spotify In Early Talks To Buy The Ringer To Boost Podcast Business

Spotify Technology SA is "in talks to buy” The Ringer, in a deal that would let the audio streaming platform “break into broader digital media and bring a network of more than 30 podcasts under its roof,” according to sources. The Ringer has a podcasting network that attracts more than 100 million downloads a month and “generates significant revenue,” over $15M in ‘18. Sources said that "discussions are early," and they "may not result in a deal" (WALL STREET JOURNAL, 1/18). 

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