Ford Looks To End NASCAR Cup Series Championship Drought

Ford has "not won the Monster Energy NASCAR Cup Series championship" since '04, but Kevin Harvick and Brad Keselowski could end that drought today in the Ford EcoBoost 400. Ford Global Performance Dir Dave Pericak said that the long title drought is "motivation for Ford and its two drivers" in the hunt. Pericak: "It’s time. We owe that to our fans and our employees and everybody who’s been with us throughout the years. It’s time to get it done. It means a lot to our program. It would be hard to define what winning a championship does, but it’s huge. We want it more than ever" (USATODAY.com, 11/18).