Camping World Parts Ways As Title Sponsor Of Independence Bowl

Camping World on Friday "parted ways" as title sponsor of the Independence Bowl, as the two sides were "unable to reach an agreement" for the '17 game and beyond. Although the parties "split midway through a four-year contract, they agreed on the cause." Camping World CEO Marcus Lemonis said that his company contributed $1.6M over the first two years of the agreement, but "took advantage of the 'look-in' clause before a third year, which would have called for the investment to top" $1M. Lemonis wanted Camping World to "remain as the game’s title sponsor, but reduced his offer to $550,000 for one year," which was "rejected unanimously" by the bowl’s exec committee (SHREVEPORT TIMES, 1/21).