Raptors Offer Black-And-White Look At New Logo, Brand Identity

The Raptors on Friday in a new commercial as part of their "We The North" campaign "showed off a black-and-white version" of their new logo, which "features a basketball with a dinosaur claw mark on its left side in a circle with 'Toronto' above and 'Raptors' below." The color version, "which will be the official one, has the ball in silver (the claw marks in black) the team name in white and the outline of the circle in red." There will also "be alternate colour schemes .... no doubt pushed by team Global Ambassador Drake." The new uniforms "will be released early" in '15 (TORONTO SUN, 12/20).