WWE Begins Logo Rebranding Today, Marking First Change Since '02
WWE on Friday announced that it has officially changed its corporate logo. The new version was originally designed for WWE Network, and fans will begin to see it during today's SummerSlam event (WWE). The new branding will "start appearing on the company's 'Raw' and 'SmackDown' shows, that air on USA Network and Syfy, as well as on its championship belts, consumer products, websites, apps and on the sides of production trucks that travel to each of its live events." WWE's most recent logo debuted in '02 (VARIETY.com, 8/15).