Friday Night's NBC Primetime Ratings Fall Below Turin
NBC drew an 11.0 fast-national rating and 19.2 million viewers for primetime Olympic coverage on Friday night, which featured Gold Medal finals for men’s figure skating, women’s skeleton and men’s alpine skiing (super combined). That rating marks the first time during the Sochi Games that NBC’s primetime telecast fell below the rating earned by a comparable night during the '06 Turin Games (11.2 on same night in 2006).
Meanwhile, NBCOlympics.com and the NBC Sports Live Extra app saw 589,552 unique streams for the U.S.-Russia men’s hockey game on yesterday morning, marking a record for any streamed hockey game in NBC history (NHL or Olympics). The figure passed previous hockey marks set during the '10 Vancouver Games and the '13 Blackhawks-Bruins NHL Stanley Cup Final.