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Volume 24 No. 157
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Golf Channel's Molly Solomon Discusses "Morning Drive" Revamp

Golf Channel tomorrow will unveil a new studio and format for its “Morning Drive” show. The 7:00-9:00am ET program also will expand to seven days a week. The show’s newly-dedicated studio features four unique sets -- a main anchor desk, an interview area, a product demonstration area and a news update desk. GC Exec Producer Molly Solomon took some time to discuss the show’s big changes.

Q: What is the strategy behind the new look and direction of the show?
Solomon: Most golfers watch and play the game on weekends so we wanted to be there for them seven days a week. When you think about golf, you want country clubs and golf clubs to have "Morning Drive" on in the pro shops and the locker rooms seven days a week and they’re busiest on Saturdays and Sundays. … We also want to make smart TV. “Morning Drive” is very influential and popular within the golf industry. Players ask to come by because they know they’re going to get a fair interview. Same thing with a lot of influential power brokers in the industry. They watch, they listen and they communicate with us, so it’s really become a place where they know they can come and talk about their organizations.

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