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Speed Reads....

Apparel brand Zero Restriction has signed its first NFL sponsorship with the Giants. Zero Restriction will support the Giants Foundation Golf Outing and also sponsor digital content throughout the year (Summit Golf Brands).

The Seahawks announced today a multiyear extension with Bonneville Seattle Media Group to continue with Seattle Sports 710 AM and KIRO Newsradio 97.3 FM as the official flagship radio broadcast partners of the Seahawks (Seahawks).

The UConn men’s basketball championship tour made its way through the Connecticut State Capitol building Thursday as the Huskies met with Gov. Ned Lamont and spoke in both the Senate and the House chambers as they were celebrated (HARTFORD COURANT, 4/27).

Roger Federer has inked a deal with Oliver Peoples that will see the American eyewear brand and Federer’s RF line dropping co-designed pieces next year (GQ, 4/27). 

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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