Sreekanth most recently served as NIL tech platform INFLCR's first COOWinners Alliance
Neeta Sreekanth has been named SVP/Operations for Winners Alliance, the Professional Tennis Players’ Association’s newly launched for-profit business. Sreekanth will also serve as senior advisor to PTPA Executive Director and Winners Alliance CEO Ahmad Nassar; she’s the two-year-old PTPA’s first executive hire (besides Nassar).
Sreekanth joins from INFLCR, where she served as the NIL tech platform’s first COO. She’s also worked at ESPN and IGN Entertainment and with the Dallas Cowboys. Under Sreekanth's leadership, INFLCR launched groundbreaking partnerships to increase the scope and scale of NIL programs with iconic brands such as the World Wrestling Entertainment, Meta, TikTok and ESPN.
Sreekanth’s focus with Winners Alliance will be developing the platform, company operations, scaling the business, and advancing new initiatives that prioritize men’s and women’s pro tennis players. Among its first initiatives, Winners Alliance will establish a sustainable group licensing program for video games, trading cards, collectibles, and related opportunities.
