LA28 and U.S. Olympic & Paralympic Partners yesterday concluded their two-day partner summit in L.A. and last night hosted the third annual partner awards. The event marked LA28’s first formal, in-person summit and was the first time the organizing committee gathered its sponsors in the future host city. Presentations were made by leaders from LA28, USOPP, USOPC and NBC, and attendees included representatives from nearly every partner -- from IOC global sponsors down to Team USA licensees and suppliers -- as well as their agencies, the IOC, Paris 2024 and a dozen national governing bodies. Activities included a Tuesday night trip to SoFi Stadium, where summit attendees and prospective LA28 sponsors were able to tour the stadium and take part in football activities on the field. See more in today's SBJ Daily issue.
| USOPP PARTNER AWARDS |
| CATEGORY |
WINNER |
| Experiential Strategy |
Procter & Gamble |
| Innovation & Technology |
Allianz |
| B2B |
Airbnb |
| Consumer Marketing |
Ralph Lauren |
| Social Media Activation |
Delta |
| Employee Engagement |
Toyota |
| Athlete Ambassadors |
Deloitte |
| Licensed Products |
Nike |
| NGB Partnership |
Salesforce |
| Societal Impact |
Visa |
| Overall Brand Campaign |
Comcast & Xfinity |
| Altius Award |
Delta |
