The Famous Group promoted longtime executive producer Andrew Isaacson to partner of the L.A.-based tech company, which is best known for creating experiences like the mixed reality Carolina Panther. Isaacson joins CEO Jon Slusser and Chief Innovation Officer Greg Harvey as partners on the executive leadership team. Isaacson first joined TFG in '01 and has served as an executive producer for more than 20 years, overseeing production of experiences for sports entities such as the NFL, NBA, MLB, NHL, NCAA and others. The Famous Group was founded in 1997.
In 2019, Isaacson created what is believed to be the first mixed reality experience in pro sports -- a giant digital Raven appearing at M&T Bank Stadium -- and that activation started a trend amongst U.S. sports teams. Most recently, Isaacson produced the first mixed reality live commercial for Chipotle during an NHL broadcast. With Isaacson's promotion, EVP/Proprietary Technology Matthew Marcus and EVP/Production Eric Burak will now spearhead all business development and client management, including team, corporate and entertainment entities in the areas of live action, proprietary technologies and mixed reality.
