NHL, Jägermeister ink multiyear deal renewal

Jägermeister will be on the new Digitally Enhanced Dashboards and virtual slot in-ice adsFox Sports Tennessee

The NHL renewed Jägermeister as the "Official Shot of the NHL" in a multiyear deal. The renewal of the U.S. partnership begins just as the 2022-23 season takes off. The spirits brand will activate with new digitally enhanced dashboards and virtual slot in-ice ads that will appear during each nationally broadcasted game throughout the regular season and Stanley Cup Playoffs. The brand also will have a presence at the NHL Winter Classic, NHL All-Star Game and NHL Stadium Series. Jägermeister will continue to work with individual teams in key U.S. markets, customizing local activations. The brand's roster of team partners includes the Rangers, Bruins, Predators, Stars, Sharks, Wild, Blues and Penguins (NHL).