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Big East partners with YellowHeart on NFT tickets

The Big East Conference will release NFT tickets to attendees of its 2022 Basketball Media Day at MSG on Oct. 18, in partnership with YellowHeart. The NFT package includes two tickets to the championship game for either the 2023 men's or women's Big East basketball tournaments at MSG or Mohegan Sun Arena. The VIP passes will live in YellowHeart's Web3 ticketing wallet. Additional perks include on-court access, exclusive merchandise, complimentary lunch, and the chance to be interviewed on the set of ShootAround, the conference’s weekly live online show focused on men’s basketball.

YellowHeart also created NFTs around last year's Big East hoops tournaments.

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