Morning Hot Reads: Brought To You By

GOLFWEEK wonders with the U.S. Women's Open now having a presenting sponsor, will a men's major "be auctioned off next?" Every other major in women’s professional golf has a title sponsor, and the USGA’s move will not only "sustain momentum toward bigger purses but increase pressure on other events to keep pace." But is it "optimistic to assume this shift is limited to the silo of women’s golf?" The "congenitally sober PGA Tour is spending like a drunken sailor to placate players who are flirting with a proposed Saudi-financed splinter tour." It is "fanciful to think the majors will not in turn come under pressure -- internal and external -- to increase prize money."

Also: 

• Minnesota's pro teams find new source of revenue with ad placement on uniforms.
• These three men have never missed a Super Bowl in person.
• Inside the importance of hockey's #TapeOutHate campaign.
• A newly filed lawsuit is trying to upend MLB's century-old anti-trust exemption.
• Yogi Berra biography goes beyond the malaprops and "enhances" HOFer's legacy.