Vivid Seats has rebranded its logo, redesigned its website and redone its app that is now geared toward customer personalization and simpler ways to find events and shows. The moves, which include an enhanced loyalty rewards program, follow Vivid Seats’ April merger with Horizon Acquisition Corp., which will see the SPAC take the company public later this year. Earning rewards in Vivid Seats’ new program is free and automatic. Fans earn a stamp for every ticket they purchase; 10 stamps equal a reward credit worth the average value of the 10 stamps, which can then be used for tickets to another event. Perks increase as fans progress through the program’s three levels.
The program’s perks also include “surprise and delight” events, the first of which will be held in Vivid Seats’ hometown of Chicago. A group of lucky Icon rewards members will be invited to an exclusive Lollapalooza after-party and private concert hosted by the company and Rolling Stone at Tao Nightclub. And though it’s subject to regulatory approval and available only for a limited time, the reward program is also offering DraftKings’ DK Dollars, cash-equivalent site credits to use at the daily fantasy company’s website.
