The Professional Fighters League has partnered with HotelPlanner to set up booking arrangements for its industry and special travel packages for fans. The deal will be announced later this morning with terms not provided aside from the pact being for more than one year. HotelPlanner becomes the official hotel booking partner of the MMA series, which saw its ’20 campaign canceled due to the pandemic but which has gotten back on track this year. The deal involves HotelPlanner hosting a discounted booking platform for the PFL industry and creating travel packages for fans in the U.S. and globally. The PFL, whose inaugural season was in '18, has its media rights with ESPN and its starts its playoffs next month at the Seminole Hard Rock Hotel & Casino in Florida.
PFL CEO Peter Murray told SBJ that the property has momentum in searching for sponsors “because MMA is a growth category with a young and diverse fanbase. Major brands who have yet to dip their toe into MMA are now looking to the sport for solutions to reach primary males 18-34. It takes time but the proof of concept is now we’re seeing growth.” The PFL’s sponsor roster includes Anheuser-Busch, the U.S. Air Force, Geico, DraftKings and IBM Watson.
