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Coyotes sign Rival to provide back-end gaming tech

The Coyotes signed a deal with gaming platform developer Rival to provide back-end technology that is now powering the NHL team’s new Coyotes Gaming initiative. The deal will see the Coyotes use Rival’s white-label tech to run a gaming platform that launched last week with its first hosted tournament, allowing the team to host events and offer prizes/incentives. Last week’s competition, the Coyotes Gaming NHL21 Kickoff, had more than 80 players participating. This is Rival’s second NHL team deal after one with the Capitals, and it has more than 20 clients overall. Others include the Pistons, Seahawks and EPL club Aston Villa.

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