The WTA unveiled a new logo and rebranded tournament categories. The new mark, designed with the help of brand consulting firm Landor, is the first in 10 years for the WTA. It emphasizes a player’s serve, the only shot in tennis where the player has absolute control, and also the starting point for play, both nods to the WTA’s origins when women’s tennis players took control of their destinies in the early 1970s.
“Our new logo embraces the visual language of tennis and celebrates heroic women who come together ‘For The Game,’” said WTA President Micky Lawler. “We will wear it as a badge of pride, and a reminder of the power of unity among strong individuals -- by joining forces, we build something bigger than ourselves.”
In another major change, the WTA is now sorting its tournaments into the same three categories used by the ATP -- 250, 500 and 1000 -- in addition to a 125 category for a series of tournaments that fall just below full WTA Tour status. Since '09, the WTA had five categories: International, Premier, Premier 5 and Premier Mandatory, in addition to the 125K group.
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