Jimmie Johnson’s longtime partners are rolling out tributes ahead of the driver's final full-time NASCAR Cup Series race this weekend, including Chevrolet running a full-page ad in USA Today. The Chevy ad is a micrography collage of Johnson comprised of 120 tributes from fans and industry members, including fellow Hendrick Motorsports drivers Alex Bowman and William Byron, plus Chevy VP/U.S. Performance & Motorsports Jim Campbell. Johnson only drove a Chevy during his seven-championship run in NASCAR that has spanned two decades.
Elsewhere, Hendrick ran a tribute video on its social and digital channels narrated by Jeff Gordon that reflected on Johnson's career and 83 Cup Series wins. The video had more than 1,300 retweets and 4,200 likes on Twitter as of this morning. For NASCAR’s part, it will honor Johnson before Sunday’s finale: The last trophy he won in Phoenix is being displayed in the midway this weekend, while Johnson will lead the field in a special pre-race parade lap. Phoenix Raceway also has put a Jimmie Johnson logo on the apron just past the start-finish line.
