The Breeders' Cup will hold its first fanless two-day championship event starting today at Keeneland Race Course, but it will include enhancements to the viewing experience and 37 top thoroughbreds from overseas. "This year's Breeders' Cup will have the most on-site production ever for a horse racing event," Breeders' Cup CEO Drew Fleming told THE DAILY. There will be 80 cameras at the track, two cameras on race horse jockeys and a new video feature to follow the horses from the paddock to the starting gate, Fleming said.
The Breeders' Cup will be broadcast Friday starting at 2:00pm ET on NBCSN and Saturday on NBCSN starting at noon ET. The Saturday broadcast will move to NBC beginning at 2:30. Two weeks ago, the Breeders' Cup launched a digital advertising campaign, created by Boston-based Conover Tuttle Pace, called "A Breed Apart." It will run across national media platforms, including NBC Sports, iHeart Media, Yahoo! Sports, Amobee, Twitter, YouTube, Facebook and Instagram.
For more insights, check out this afternoon's episode of the "SBJ Unpacks: The Road Ahead" podcast with Breeders' Cup Senior VP/Marketing Justin McDonald.
