Ticketmaster is unveiling SmartEvent, a new suite of technology tools that will give event organizers the ability to adapt protocols to local conditions and regulations during the global pandemic. The tools will address venues’ capacity, social distancing, contact tracing other logistics as they reopen. The Social Distance Seating Tool uses custom algorithms that consider venue size, distance between seats and many more data points to create unique seating strategies for each event. The tool also can reconfigure seating arrangements for various logistics and ticket demands, giving organizers the ability to maximize revenue.
Ticketmaster’s Timed Entry Tool will allow event organizers to give fans specific arrival times and entry ways to manage the flow of people into the venue, and its Entry Rate Monitoring Tools help manage lines and avoid congestion. The tools also can enable notifications to fans with real-time information on egress and ingress protocols, while custom communications can be sent directly to ticketholders before and after events. Ticketmaster said SmartEvent can transform a traditional box office facility into a “Contactless Box Office,” reducing the need for physical interactions.
Ticketmaster also is offering venues contactless scanners, which will allow fans to check themselves into an event with their digital tickets on their mobile devices.
Ticketmaster
