Big Ten Network will change its logo for the first time since ‘11. The first time viewers will see the network rebrand will be Friday night when the network carries the conference's first Big Ten game of the season -- Illinois against Wisconsin. The network used London-based design firm Pentagram to develop the new look. Pentagram helped develop the new conference logo two years ago. It also used a marketing firm called Troika to develop a campaign around the new look.
Originally set to launch last month, the rebrand has been in the works for several months, network President Francois McGillicuddy said. “We wanted to capitalize on the strength of the iconic B1G conference logo,” he said. “We wanted to incorporate that into our network look. We wanted to provide brand consistency across the conference and the network.” Logos will be school-specific, meaning that when it is displayed on any campus, they will feature that school’s specific color scheme. “There will be sport specific logos, too -- a new look for football, a new look for basketball, a new look for all of our Olympic sports,” he said.
