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DraftKings Expands PGA Tour Deal To Betting Category

The PGA Tour has expanded its deal with DraftKings as it makes the company the Tour’s first official betting operator. This is a new category for the Tour and broadens its agreement with DraftKings that began last July when DraftKings became the Tour’s official daily fantasy game in a multiyear deal. Financial terms were not disclosed. The extension gives DraftKings rights to Tour marks in the U.S, ad rights on Tour media and partner platforms, plus content, video and highlight rights.

“The growth in consumption and fan engagement we have seen over the last year in our DraftKings Daily Fantasy games has been tremendous,” said PGA Tour Senior VP/Media & Gaming Norb Gambuzza. “The expansion of the relationship to now include sports betting is a natural evolution.”

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