Women's British Open Gets New Name With AIG Extension

The AIG Women’s British Open is changing its name to the AIG Women’s Open, part of a rebrand by AIG and the R&A which also sees the insurance company extend its contract as title sponsor for an additional two years through ’25. The new name, which drops the word “British,” was chosen to reflect the increasing global appeal of the event, which R&A Chief Commercial Officer Neil Armit, called “probably the most international of all women’s majors.”

AIG Exec VP & General Counsel Lucy Fato called the rebrand a “logical next step” for the event. She also said the uncertainty surrounding the pandemic presented a “good opportunity to rebrand,” making the event more inclusive in name. This year’s AIG Women’s Open will be held behind closed doors at Royal Troon on Aug. 20-23.