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Volume 27 No. 29
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Boras, Loaded Reach Deal Around Bryce Harper's Gaming

Gaming management company Loaded has struck a deal with Boras Corp. in which the two agencies will partner to build out Phillies RF Bryce Harper’s gaming presence. Terms of the deal are not being released, but Loaded will bring its expertise and connections in the gaming space to bear around Harper, who wants to take his persona, skills and fanbase in gaming to another level. Loaded’s work will include setting up accounts on gaming platforms for Harper and getting him familiar with how to stream properly; seeking collaborations and sponsorships with brands and publishers; and setting up a charity gaming tournament.

Harper is currently playing "Fortnite" most often, and Loaded is well connected with publisher Epic Games. It also represents "Fortnite" star Tyler “Ninja” Blevins. The deal was in the works before the coronavirus pandemic touched off, and the sides will formally announce it later today.

Loaded Founder Brandon Freytag said, “This is about broadening (Harper's) audience. In baseball, he’s probably captured a good portion of the enthusiasts. Whereas in the gaming world, there’s not a lot of people that know Bryce, especially if they don’t watch baseball. Our playbook is to initially get him set up and comfortable with streaming … and certainly working with Boras on endemic sponsorships within the tech world.”

Popdog COO Josh Swartz, whose company owns Loaded, wouldn’t disclose the precise financial arrangement with Boras Corp. But he did note, “We don’t take a different cut (for this deal) than we would a typical client, so the general economics stay the same.”