Deltatre Launching Mtribes, A New SaaS-Based Solution

deltatre

Media/tech company Deltatre is announcing today the launch of its new SaaS-based solution, mtribes. The tool enables any media operator running a multi-angle platform digital or OTT service to quickly identify user groups and their behaviors, create highly personalized user experiences (UX) and measure the effectiveness of personalization through real-time insights. mtribes is designed to be used by marketers and product owners who can quickly identify so-called ‘Tribes’ of users that share similar characteristics and configure the UX accordingly, including design, features and promotions, to grow engagement and reduce subscriber churn.