Inter Miami CF, Fanatics Reach Long-Term Retail Partnership

Inter Miami CF and Fanatics have entered into a new long-term relationship, it was announced this morning. Fanatics will operate in-venue retail at the team’s stadium in addition to the club ecommerce experience, both online and mobile, via its current operation of MLSStore.com. Fanatics President of Business Affairs Gary Gertzog said, “With Fanatics’ technology-laced, omnichannel retail capabilities, we’ll reach this local and global fanbase with an incredible assortment of unique products available whenever and wherever fans are shopping.”

Inter Miami is the 13th MLS club where Fanatics is powering retail across mobile, ecommerce and in-venue. Since the beginning of the current season, it is the top-selling MLS team throughout the Fanatics network, the company said. Fans from over 40 countries bought Inter Miami merchandise during its inaugural weekend, setting a new Fanatics record for online merchandise sales of an expansion MLS team over its opening weekend.