Chase To Sponsor Hawks As Team's Official Bank Partner

The Hawks signed a multiyear sponsorship deal with Chase that makes the company the official bank partner of the team. The deal also makes Chase presenting partner of the Hawks' annual Martin Luther King Jr. Day Game and of the team's Historically Black Colleges & Universities Night. Financial terms were not disclosed, but activation also includes branding inside State Farm Arena and Chase cardholders receiving early on-sale benefits for Hawks games and merch discounts at the venue.

Chase will hold “Chase Chats,” a series of panels focusing on finance issues, with the first one set for Jan. 14 featuring Hawks Vice Chair Grant Hill and former team star Dominique Wilkins, both Basketball HOFers. The Hawks did not use an agency in the deal. Chase was repped by CAA.