Nike Acquires Russell Wilson's Tech Startup TraceMe

Seahawks QB Russell Wilson's startup TraceMe was "acquired by Nike." TraceMe, whose financial backers include Amazon CEO Jeff Bezos and Nets Owner Joe Tsai, began as an app that "aimed to connect celebrities and their biggest fans through behind-the-scenes content." Nike execs recently "highlighted the importance of technology to the company’s strategy." Financial terms of the deal were not disclosed (FOOTWEARNEWS.com, 10/13).

Meanwhile, Wilson, his wife Ciara and talent manager Jason Weinberg are "launching a boutique management company as a division" of Wilson's company West2East. The management unit "will represent talent across sports and entertainment and aims to 'work with a select few top athletes and entertainers who want to inspire the world.'" Weinberg, a founding partner at Untitled Entertainment, "represents top actors, filmmakers, and musicians," including Wilson and Ciara in film and TV. His partnership with the couple is "separate from his work at Untitled" (DEADLINE.com, 10/10).