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PGA Tour Signs Yeti As Sponsor In Multiyear Agreement

The PGA Tour signed a marketing partnership with Yeti that makes the company the official insulated cup and official insulated cooler of the Tour and the PGA Tour Champions. Both are new categories for the Tour. Financial terms of the multiyear deal were not disclosed, but it includes product licensing and exclusive rights for Yeti to sell drinkware and coolers at Tour-operated tournament retail outlets and TPC facilities. The Tour also will feature Yeti drinkware at its Signature Drink programs at various tournaments. No agencies were used in the agreement. Yeti also has league deals with NASCAR and PBR.

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