Omnigon Rebranding As iX.co Under Parent Firm Infront

Digital sports marketing company Omnigon is rebranding as iX.co with the launch of a new entity created between the N.Y.-based agency and Swiss parent Infront Sports & Media. The new company combines Infront’s digital group with Omnigon, which was acquired by Infront in '16. Infront Senior Dir of Digital Media, Platforms & Services Christoph Heimes will become CEO of iX.co, which will have over 250 employees working from Zug, Switzerland, as well as N.Y., London, L.A., Paris and Toronto. No job cuts are expected under the new structure, with iX.co to add staff over the next 18 months. The launch of the new company is effective immediately.

iX.co Chief Commercial Officer David Nugent said, “The broad vision is to ensure that we are using data to inform decisions across the board, whether it's investments in technology or content creation or in the way you go direct-to-consumer.” Heimes: “For us, it is a natural progression.” iX.co counts MLS, the PGA Tour, USGA, Fox and the Cavaliers among its clients.