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Speed Reads....

Sports Business Awards

The U.S. Soccer Federation and DC United are in "talks about arranging a U.S. women’s national soccer team friendly at Audi Field in November," according to sources. The match, against an opponent to be determined, "would be part of a post-World Cup tour" by the USWNT (WASHINGTON POST, 5/21).

Seattle Univ. has "agreed to a seven-year deal" with Adidas, which will become the school's official apparel provider. The school's previous apparel deal was with Nike (SEATTLE TIMES, 5/21).

H5G Brands has extended its agreement with the PBA to continue as its official jersey provider through July 1, 2022 (PBA).

Mississippi State and Dyehard Fan Supply have entered into a five-year merchandising agreement (Dyehard Fan Supply).

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 20, 2024

A wild PGA Championship weekend; NBA and WNBA records; teamwide LV Aces sponsorships; and thoughts on the Preakness.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast May 15 2024 The Big Get Brian Herbst

12 mins

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

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