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WTA Rolls Out "It Takes," Its First Major Campaign Since '15

The WTA unveiled its new global marketing effort with the tagline "It Takes," launching across the league's digital channels, social media platforms, Tour events and broadcasts. It includes a series of mini-documentary-style features on specific players. This is the first major marketing campaign for the WTA since '15. Ads will appear on TV, print and digital, and they will be customized for individual tournament locations on the WTA's 29-country schedule (WTA). The campaign concept is "based on an idea" by boutique brand experience agency Stevie & Fern, Florida (FORBES.com, 5/12).

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