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American Medical Response Buys ISM Raceway Sponsorship Deal

American Medical Response is buying a sponsorship package from ISM Raceway that will see the company become the track's official healthcare and medical transport provider. Financial terms were not disclosed, but AMR will expand from just providing medical services at the track to now having a marketing presence there. AMR, which has official deals with NASCAR and IndyCar related to providing safety crews during races who first respond to crashes plus medical treatment at care centers, will now have its name and branding on the track's new medical center, which will be christened during a ceremony this afternoon.

ISC is selling naming rights to a host of places around the venue to help recoup its $178M investment on the track's renovation, which debuts this weekend during NASCAR's second-to-last race weekend of the season.

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